Ruth Ann is an entrepreneur, producer, blogger, writer and marketing executive who has worked with a wide variety of technology companies in an advertising career that spans more than a quarter-century. For the last eight years she is applying what she learned from marketing mission critical applications to advancing the voices of sustainability on behalf of Mother Earth and her children using the WorldWideWeb. EarthSayers.tv, Voices of Sustainability is her third start-up.
In 1994 as founder of an independent San Francisco direct marketing agency, RED Direct, and after years on the client side with industry leaders HP, Sun, ComputerLand, and Informix Software, her team produced campaigns with exceptional response rates from executive level decision-makers.
Pioneering the use of database driven campaigns, landing pages, and websites, she is very grounded in digital media as is evident in her presence on social media, especially YouTube. Since 2007 she has produced and published over 100 video interviews with people making a difference in business, the social sector, and government as Earthsayers and another 50+ videos as PDXdowntowner.
Her consulting practice continues as a project leader for Red Digital Marketing (RDM) with a focus on improving the web presence of sustainability leaders in conjunction with her work curating content for EarthSayers.tv, Voices of Sustainability, the only worldwide, all video search engine featuring curated and original content dedicated to the movers and shakers of the sustainability movement.
“The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information...We’re seeing a year-on-year decline of text. If I was having a bet I’d say: video, video, video.”
– Cassie Werber, Quartz, June 16, 2016